Mar
23rd
Wed
23rd
My presentation from WAC 2011 in Amsterdam: Good Data Quality = Useful Insights, Decisions & Strategy
It’s important that a web analytics strategy is designed on the foundation of good data qualty. But without good data it’s difficult to deliver insights that have meaningful impacts on your business. Measuring is becoming tougher with: Social, Mobile, cookie policies, & personalized pages. Manoj will discuss how to collect high quality data and then how to take that data to help your team to make effective business decisions online.
