Digital All Day

• To understand AT&T’s potential gains, consider the audience breakout of visitors to T-Mobile’s site for account holders. The bulk of visitors to T-Mobile’s site came from web-users in the largest major metropolitan areas, with an especially large segment of visits to the site coming from the New York DMA. LA, Chicago, Houston and Philadelphia rounded out the top 5.
• It’s worth noting that T-Mobile’s strength in New York, LA and Philadelphia may help AT&T Wireless compete in these key markets where Verizon Wireless is currently winning a slightly higher share of traffic.
• Visitors to My.T-mobile.com tended to be younger than visitors to AT&T Wireless. During the same time frame, 16.75% of visits to Verizon Wireless came from web-users in the 18-24 age group, indicating that the AT&T/T-Mobile combination could enable AT&T Wireless to capture a higher share of younger consumers than Verizon Wireless.
• T-Mobile’s ability to compete with Verizon, AT&T and Sprint has been tied to its competitive pricing strategies, but these strategies have attracted customers with lower credit worthiness. The lion’s share of My.TMobile.com’s traffic came from web-users with the lowest credit scores.
• Verizon Wireless currently wins a greater share of its traffic from web-users with “A” and “B” scores than AT&T Wireless; the proposed acquisition would further broaden these differences.

(Source: weblogs.hitwise.com)