Digital All Day

Nov
20th

Sun

My new eBook, available on Amazon (Kindle) and Lulu.

Summary:

If you are interested in making a living off of blogging or selling your blog in excess of $500,000 then this isn’t the eBook for you. However, if you want to learn the intricate details of how I generated $8,000-$12,000/year from blogging, became a respected thought leader in Digital Marketing and went onto sell my blog for $35,000 then you came to the right place.

Blogging has literally changed my professional career and firmly believe it has opened doors to jobs, conferences, relationships that would never have been available had I not started blogging. In an industry where competition is fierce, blogging helped me separate myself from the rest of the pack because not only was I participating in my community, I was guiding it.

Sep
16th

Fri

How are we going to measure this communication strategy?

Jun
18th

Sat

Mar
23rd

Wed

My interview with Matthew Niederberger. Conducted during the Web Analytics Congress, March 17th 2011 in Amsterdam, the Netherlands.

My presentation from WAC 2011 in Amsterdam: Good Data Quality = Useful Insights, Decisions & Strategy

It’s important that a web analytics strategy is designed on the foundation of good data qualty. But without good data it’s difficult to deliver insights that have meaningful impacts on your business. Measuring is becoming tougher with: Social, Mobile, cookie policies, & personalized pages. Manoj will discuss how to collect high quality data and then how to take that data to help your team to make effective business decisions online.

Mar
22nd

Tue

Airports: A Nicer version of your City

The days when we built our airports around cities now seem distant; in the new, mobile century, we build our cities around airports. For most businesses, it’s more important to be close to Bangalore or Shanghai than to be near the next suburb over.

(Source: TIME)

T-Mobile, AT&T & Verizon, a look at their online audiences

To understand AT&T’s potential gains, consider the audience breakout of visitors to T-Mobile’s site for account holders. The bulk of visitors to T-Mobile’s site came from web-users in the largest major metropolitan areas, with an especially large segment of visits to the site coming from the New York DMA. LA, Chicago, Houston and Philadelphia rounded out the top 5.
It’s worth noting that T-Mobile’s strength in New York, LA and Philadelphia may help AT&T Wireless compete in these key markets where Verizon Wireless is currently winning a slightly higher share of traffic.
Visitors to My.T-mobile.com tended to be younger than visitors to AT&T Wireless. During the same time frame, 16.75% of visits to Verizon Wireless came from web-users in the 18-24 age group, indicating that the AT&T/T-Mobile combination could enable AT&T Wireless to capture a higher share of younger consumers than Verizon Wireless.
T-Mobile’s ability to compete with Verizon, AT&T and Sprint has been tied to its competitive pricing strategies, but these strategies have attracted customers with lower credit worthiness. The lion’s share of My.TMobile.com’s traffic came from web-users with the lowest credit scores.
Verizon Wireless currently wins a greater share of its traffic from web-users with “A” and “B” scores than AT&T Wireless; the proposed acquisition would further broaden these differences.

(Source: weblogs.hitwise.com)

Mar
20th

Sun

Q&A with Manoj Jasra and Neil Patel at the 2011 Web Analytics Congress in Amsterdam

Mar
19th

Sat

[Flash 9 is required to listen to audio.]

Matthew Niederberger interviews Manoj Jasra at the 2011 Web Analytics Congress in Amsterdam

Jan
10th

Mon